How well do you know about marketing tactics ??
Do you apply some of the tactics to promote your brand ??
Amongst many of the marketing tactics, one is PPC advertising..
Most businesses are aware of what PPC advertising is..
But do you know how to use PPC advertising to generate more leads and sales for your business nowadays?
In this article, we will discuss PPC advertising and how to use this tactic to generate more leads.
Looking ahead to the year 2021 or beyond, Marketing is an ever-changing and evolving field in the modern economy.
From marketing tactics to strategies, businesses do all possible ways to work out and stand strong during this pandemic.
If a strategy answers the “why”, then tactics answers “what”.
Marketing tactics promote products and services that influence marketing goals.
And amongst these tactics, PPC (Pay Per Click) Advertising is known to all.
PPC Advertising tactic displays digital ads in media where you pay only when someone clicks on your content. It is a popular tool in today’s market. SEO advertising is a form of PPC. It is a highly effective way to drive targeted audiences to websites, sales pages, or blogs.
PPC Advertising –
- offers quick entry
- results are easy to measurable and track
- Works well with other marketing channels.
- provides a wealth of useful data
So, we have come across what PPC advertising is and what it offers,
Now, let’s take a closer look at how PPC advertising can generate more leads and sales.
Every industry has taken a hit during the pandemic, It is sure that every business’s interest will generate more leads throughout 2021.
How To Use PPC Advertising To Generate More Leads?
Now we have a bundle of information regarding PPC advertising, it’s time to figure out how to get more leads.
Define Goals and Budget –
Defining Goals and Budget are the first steps to every business’s journey.
Goals are part of the business and show direction and a clear focus.
Why do you need Goals?
- Give focus
- Allow to measure progress
- Give motivation
- Creates accountability
- Achieve your highest potential
- Tells where a business stands
How to define Goals?
- Set achievable goals
- Boost website traffic
- Increase sales or leads
- Increase brand awareness
- Identify targeted audiences
There are tracking tools that can help you create, track, and achieve your most important goals. Whether you prefer to manage your goals on your smartphone or on your PC, these tools can help you focus and achieve even your most ambitious goals.
Some of them are- GoalBuddy, GoalEnforcer, GoalsOnTrack, ClickUp, which are common.
A budget is a framework for a business’s finances that will help to identify available capital, estimated expenditures, and anticipated revenues.
Importance of setting a budget-
- Keep an eye on the top
- Ensure to not spend too much money
- Lead to a happier retirement
- Prepare for emergencies
How to set a budget for your business?
- Understand the basics of Budgeting
- Make a Spreadsheet
- Execute your Revenue
- Subtract Fixed Costs
- Determine Variable Expenses
- Review the Business Periodically
Budgeting Tools For A Business –
- Analyze your competition-
Analyzing your competitors, inspires and provides insight.
This will help you to give some insight when you’re trying something new.
Benefits of analyzing your competitors –
- Ability to set yourself apart from others.
- Better insight about your flaws
- Better understanding of customer expectations
- Improve your USPs
How to conduct Competitor analysis?
- Identify your competitors.
- Look out for competitor’s websites
- Identify your competitor’s market
- Keyword Gap Analysis
We know you rely on competitor analysis to generate more leads for your site. And for this, you need a trusted competitor research tool by your side.
These tools can provide you with valuable information about the competitors, who they are, what they’re doing, and how your performance is in comparison to your competitors’. It will help you identify marketing opportunities and learn from others too.
Research Keywords Related To Your Brand –
Keyword research is to figure out what people are typing into search engines.
Keyword Research should be the first thing to come to your mind while beginning with your optimization mission.
You need to find the keywords that are mostly searched by users. You also need to look at the competition for those keywords.
How to research keywords?
- Make a list of relevant topics related to your brand
- Fill in those topic buckets with keywords
- Understand how to do keyword research & analysis
- Use keyword research tools
Keyword research tools such as Ahrefs, SemRush, and UberSuggest will help you come up with more keyword ideas related to your brand.
Identify Negative Keywords –
A negative keyword is a word or phrase that prevents displaying an ad to customers who are unlikely to click your ad.
A negative keyword selects filters for those who watches your ad, by doing research on a query.
Doing research on negative keywords is vital that you don’t waste more money on unnecessary clicks.
How to Find Negative Keywords?
- with Google Keyword Planner
- with the Search Terms Report
How to increase PPC profits with Negative Keywords?
- Find Negative Keywords
- Prepare your list of negative keywords
- Check on ‘Negative Keywords’
- Enter your Negative Keywords
NegativeKeywordPro is a tool for finding negative keywords for campaigns. Others like Google Search Console, Google Keyword Planner, Kparser will help to find a big list of negative keywords.
Create and Optimize Landing Pages –
A landing page converts the conversion rate to any company’s website. Before you dive into creating and optimizing a landing page, you need to figure out where, exactly, your customers are based so you can ensure you reach the right audience.
Benefits of having Landing Pages –
- Increase in Conversion Rate
- Answer Your Customer’s Specific Needs
- Improves Your Ad Campaign Results
- Leaves A Good First Impression
- Builds Your Credibility
How to create and Optimize Landing Page?
- Define Your Conversion Goal
- Write a Clear Direct Value Proposition
- Find some specific Call to Action (CTA)
- Understand your Campaign Goals.
- Make use of compelling Text
- Use Optimized & Quality Images
- Live Chat Integration
There are tools like Instapage, Landingi, Unbounce, GetResponse are landing page builder tools that make your life a whole lot easier.
Create CTA –
A call to action (CTA) is designed for an instant response from customers who are reading it and makes it more effective.
How to create CTA?
- Use Action Words
- Focus On Value
- Foster Curiosity and Anticipation
- Design CTA Buttons
- Test Calls to Action
Monitor Your Campaigns –
Monitoring campaigns daily can strengthen the result of your campaigns.
There are many tools to monitor campaigns and increase conversion rate.
How to track your PPC Campaigns?
- Identify Who Is In Your Target
- Create the Schedule For Your Audience
- See What Your Competitors are working on
- Understand changes in your traffic
There are tools to monitor and track your PPC campaigns. These are Google Adwords, Excel, Wordstream, Click Tracking to keep track of PPC campaigns and improve your brand awareness.
Track Conversion Rate –
Tracking conversion rate helps a business to keep track of how many users are converted to their website.
It compares the overall performance of multiple advertising channels.
How to Increase your Conversion Rates –
- Create landing pages for your campaigns
- Test website and landing pages
- Use CTAs on the website
- Keep forms short
- Use video to engage the audience
You can use conversion tracking tools like Guiding Metrics, to track your metrics and improve profits.
Attach Some Rewards/offers/discounts –
Offers or Discounts or Rewards have always excited us. And if you offer discounts you can generate more leads through this tactic.
It gives your business an opportunity to create engaging marketing content that speaks to your brand.
How to use Offers/Discounts/Rewards?
- Email Subscription Offers
- Gamified Deals
- Customer Loyalty Rewards
- Product Bundling
- Influencer Offers
- Re-Engagement Offers
- Referral Offers
- Feedback Offers
PPC ad is an effective tool to boost the success of different marketing campaigns. It is highly recommended for new websites that are looking out for an instant targeted audience.
Let LeadMuster take care of your lead generation !!!!
Leadmuster helps its clients generate high quality leads using online advertising, marketing automation, and creative content.