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Instagram Or Pinterest: Which Will Be A Better Choice For Promoting eCommerce Products?

How do you want to promote your eCommerce products ??

Which will be a better choice, Instagram or Pinterest.

Let’s take a look by comparing both of the platforms.

Let’s start then…

In this blog, we will talk about whether Instagram or Pinterest will be a better choice for promoting eCommerce products.

Ecommerce marketing allows every existing and startup business to promote their brand and their products and services through the Internet.

If you are planning to start a new business or trying to promote your existing business online, eCommerce marketing is the only way to make your brand visible and increase your sales.

Why use Instagram to promote eCommerce Business?

Well, we know the continuously growing channel with more than 1 billion users can easily promote any eCommerce business.

All you need is to properly promote and sell and must have a plan.

Get to know how this channel can be an advantage for your eCommerce business.

Benefits of Instagram –

  • Help to create valuable and quality content
  • Promote your products
  • Can make use of hashtags
  • Allow interacting with followers/customers
  • Easy to target audiences
  • Increase traffic
  • Get a competitive edge
  • Boost your brand following
  • Convert followers into loyal clients

Statistics & Facts-

  • More than 1 billion people use Instagram till date
  • 80% of Instagram users are involved in business
  • There are more than 25 million business profiles worldwide

Why use Pinterest for promoting eCommerce Products?

With 146miliions+ users, Pinterest is an effective marketing channel to promote eCommerce products.

Pinterest is a type of marketing channel that is used to share and get new images online.

Benefits of Pinterest –

  • Increased Awareness
  • New leads
  • Increase sales
  • Blog traffic
  • Free to use
  • Additional blog traffic
  • Introduce your brand to new audiences
  • Provide inspiration
  • Access your analytics

Statistics –

  • Pinterest has more than 459 million monthly active users.

Now let’s take a look at how these two channels will be profitable for an eCommerce business.

Comparison between Instagram and Pinterest

1. Instagram

If you haven’t set up an Instagram account for your Ecommerce business, set up as quickly as possible.

But make sure your business is located in a supported market, Your business sells physical goods.

Once you are done with setting up the account, create and connect your catalog to your account, and it should be a business account to look professional.

Sign up for Instagram shopping and start selling your products. Tag your products in your posts, in stories as well, and do promotion.

How to promote eCommerce products through Instagram?

  • Post-user-generated content to expand your reach and drive more sales. It will directly build trust for your brand
  • Make use of Instagram Ads to reach your targeted audiences based on their needs, interests, and many more. 
  • Post a variety of quality content
  • Promote your products
  • Make use of Instagram Ads
  • Use hashtags
  • Interact with followers
  • Make it effortless for your customers to buy your products.
  • Make use of tools to reach your audiences.

Now you have looked into the benefits of Instagram, take a look do Instagram ads works to promote your eCommerce products.

Creating the perfect Instagram ad is not that easy. New Updates, new feature releases incoming changes the whole view.

Features of Instagram- 

  • Live rooms features
  • Professional dashboard
  • Multiple image editing
  • Location tagging
  • Hashtags
  • Multiple Filters
  • Short video maker features
  • IGTV
  • Shoppable tags 
  • More stories features
  • Push notifications

There are different Types of Instagram Ads-

  • Picture ads
  • Video ads
  • Carousel ads
  • Stories ads

These ad formats have various dimensions and guidelines-

  • Picture Ads

Resolution- 1080 * 1080

Aspect ratio- 1:1

The file should be either PNG, JPG

Image files are 30MB max.

Primary text: 125 characters, Headline: 40 characters, Maximum number of hashtags: 30

  • Video Ads

Resolution- 1080 * 1080

Aspect ratio- 4:5

The file should be either MP4 or MOV

Video length should be 2 mins 

Primary text: 125 characters, Max no. of hashtags: 30

  • Carousel Ads

Resolution- 1080 * 1080

Aspect ratio- 1:1

The file should be either PNG, JPG

Image files are 30MB max.

Instagram allows 2-10 images/cards per ad

Min resolution: 600 x 600 pixels

Max resolution: 1080 x 1080 pixels

The aspect ratio is 1:1, 

All formats should be MP4

Max video size is 4GB per video/card

Max video length is 60 seconds

Instagram allows 2-10 videos/cards per ads

  • Stories Ads

Resolution- 1080 * 1080

Aspect ratio- 9:16

The file should be either PNG, JPEG

 Image files are 30MB max.

Video resolution: 1080×1080 pixels

Aspect ratio: 9:16

All formats should be either MP4 or MOV

Max video size is 4MB with a duration of 2 minutes.

2. Pinterest

Every business owner wants to have more customers for their eCommerce business.  Business owners are now using multiple channels to find niches to increase sales. Pinterest is also a medium to market its products.

Pinterest is a marketing channel surround around-

  • Images
  • Sharing
  • Purchasing

Why use Pinterest?

  • To stay competitive
  • To become more discoverable
  • Engage with customers
  • Build brand
  • It’s free

How to use Pinterest?

  • Open Pinterest account
  • Create boards to organize and categorize Pins
  • Make pinboards
  • Save pins for users to find on the web
  • Make use of hashtags and keywords
  • Use promotions and ads
  • Check analytics

How to promote eCommerce products through Pinterest?

  • Create a profile/ account
  • Make an online presence by creating an eCommerce page
  • Make use of high-quality images
  • Also use video pins
  • Use text overlays
  • Improve SEO
  • Make use of keywords in pin titles and description
  • Use hashtags to show up your products more
  • Connect with influencers

Always remember that driving sales is more than just having a good product. Consumers want brands that they can rely on.

The better you create content, the better you sell.

Comparison –

  1. Usage
  • Instagram

Approximately 1 billion users use Instagram either for personal or for professional uses.

 Instagram has features like taking photos, recording short videos, even applying multiple amazing filters, and many more.

You can promote your products by using hashtags on the photos uploaded.

  • Pinterest

With more than 146 million users, Pinterest is a medium of sharing images and content with their audiences. Users can create boards by pinning and grouping the content they discover.

  1. Target Audiences
  • Pinterest

Pinterest is more famous amongst female users. More than 2/3 of Pinterest’s users are women.

  • Instagram

Both men and women equally use Instagram. This network is more popular amongst the youth between the ages of 18 and 34.

  1. Photos

Multiple filters and effects are offered by Instagram that can make any business look professional. 

But Pinterest doesn’t have the features of having multiple filters or cannot use filters and effects within the application 

  1. Engagement 

Instagram can increase more user engagement than Pinterest. You can encourage your customer’s comments and collect feedback as well. 

You can even ask your followers for comments and questions about the content you are providing. This way you can make your customers get a little closer to your business. But on Pinterest, you cannot connect with your users directly.

  1. Hashtags

You can make use of hashtags to get recognized. 

Hashtags can be used on both platforms. But you cannot use more than one or two hashtags on Pinterest. But Instagram allows up to 30use of hashtags.

  1. Goal

You can use Pinterest to generate website traffic for your eCommerce business. Instagram can only increase audience engagement. 

  1. Content

On Instagram, customers can see more visual content than on any other platform. 

On Pinterest, customers can look and discover content to get inspired, learn and even share. 

Which will be a better choice?

Pinterest and Instagram are not just platforms but an efficient way to promote and grow any business. 

If proper attention is paid while you are strategizing, you will see better results in your marketing to increase the growth of your business.

Both the platforms have their own unique features to attract audiences and increase sales.

Want to make your eCommerce business more profitable ???

Contact us now @LeadMuster, the best digital marketing agency in Australia.

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Lera Gelbart
Lera Gelbart

As a digital marketing and revenue generation strategist, she explores different industry streams and trades, shares knowledge through writing, and helps businesses to grow through enthusiastic avenues.

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