Top Digital Marketing Platforms Every Marketer Should Know In 2021

Do you have any idea what your customers want?? How can you say your customers trust your brand??

These all questions have only one answer, Marketing.

As our world has become increasingly advanced and new sectors, new businesses have come into existence. A business that successfully promotes its brand in the market has proven to be a successful brand. 

But to make any business successful, you have to do marketing. Without it, your business lacks sales. Marketing is a powerful tool of promoting and selling products or services. Marketing connects you with your audience in the right place and time. 

To be sure, 2020 has been a roller coaster as Covid19 pandemic wreaks havoc around the globe. 2020 has also been proved as a game-changing year, transforming the scenario of retail and marketing. However, as the world prepares for another year, companies everywhere are asking themselves what’s on the horizon for 2021. 

The evolution of digital media has brought new opportunities for business. Digital platforms are increasing day by day in our everyday life. In modern digital marketing, there are many platforms you can use to reach your goals. 

Here are some top digital marketing platforms, you should know-

  • SEO
  • SEO Crawlers
  • Google Analytics
  • Google Tag Manager
  • Google My Business
  • Google Ads
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Chatbots
  • Quora

These are the top digital marketing platforms that every marketer should be aware of.

Now, let’s have a look at how they are considered as the best digital marketing for businesses.


Search Engine Optimization, or, SEO is a top digital marketing platforms that helps you manage, implement, and measure your brand’s presence in organic channels. Most marketers use SEO as a for improving the website traffic, but many other digital marketing agencies also focus on organic presence. 

This platform also improves user experience. 

Who doesn’t want good user experience??  Users trust search engines, using targeted keywords and ranking in top, increases the website’s trust. 

If your traffic and ranks are increasing, then you are in the right direction.

SEO Crawler

Confused what SEO crawlers are? They crawl pages of a website, designed to help you boost your SEO rankings, visibility & conversions. They are a powerful tool, making SEO work easier and consuming less time.

Some of the SEO crawling tools are-

  1. Deepcrawl
  2. Ryte
  3. Moz
  4. SEMrush
  5. Botify
  6. Sitebulb

Amongst all of them, Moz and SEMrush are more famous. These tools are easy to learn, and are relatively inexpensive.

Google Analytics

Google Analytics is one of the top digital marketing platforms. With the help of Google Analytics, you can measure your advertising ROI as well as track your social networking sites and applications. 

You can get the idea of how your audience gets to your site, what they search for, and how their most interacted resources. This way you can get opportunity to change and upgrade, mobile optimization, design, content length, and usefulness. You can make more conversions and even earn returning customers.

Through GA, you can get a lot of useful information on how to improve your website, offers and catch up with your competition.

A digital marketing agency can give you good results, and Google Analytics is a cornerstone of showing results.

Google Tag Manager

After having knowledge of Google Analytics, It will be not too hard to understand Google Tag Manager. Google Tag Manager allows you to create and manage tags on a website and even add the GTM code in your website. 

Through Google tag manager, you can add, edit, enable, disable any tag with just a few clicks. The most important thing that makes google tag manager stand out is that it makes advanced analytics tracking possible for your website. You can complete tasks in a few minutes. 

Above all, Google tag manager is free of use. There’s no fee in using GTM.

Google My Business

Google My Business is the best place to start getting more customers. It increases the web presence of small businesses on SEO and helps businesses update their information on Google with free of cost. 

Every business should have a Google My Business profile, to boost their company.

Without a GMB account, you’re missing out on serious sales and opportunities. Having a GMB account shows your online branding, and makes your customer understand about you being updated. 

GMB is one of the most powerful SEO  tools, to make your customers happy. 

GMB allows your customers to leave comments, reviews. 

Google Ads

Do you know are Google ads right for your business? Website traffic is important for your business to gain customers. Investing in Google Ads creates more qualified leads. Ad traffic collects more qualified leads. 

One of the biggest fears for new google ads is the costing. Marketers worry that the costs may get out of their hands. But in reality, Google Ads costs low and are within the marketer’s control. 

Google ads even show what you get in return (ROI), which makes it easier to judge how your budget is utilized.

Google ads are the fastest way to get your website at the top. 

The main way to collect payment for Google Ads is pay-per-click (PPC). You don’t have to pay to show up your ad. You only have to pay when the ad is clicked. 


2.7 Billion users !!! This is the number of users of Facebook in a month. 

Facebook is the largest social media platform amongst all. It is one of the most powerful marketing & advertising platforms that boost business to target their audiences, generate leads, and gain profit.

As Facebook allows the sharing of posts, videos, and blogs, it is here where companies can inform customers about their latest products, answers to some queries, and many more. Choosing Facebook to boost your business is totally inexpensive or budget-friendly. 

It is also a perfect place to build your brand’s loyalty. This platform allows you to hold one to one conversation between your audiences. It also helps you to have an eye on your competitors. It enables you to check what your competitors are up to.


While checking out through how Facebook is one of the top digital marketing platforms for your business, you can also get some info about Instagram. As Facebook owns Instagram. Do you know many users of Instagram used to purchase a product online. It’s a powerful platform that can drive sales, boost engagement, and increase your customers. 

Instagram is a great social media platform that promotes your brand. By posting photos of your brand and style, you attract more customers. And also it’s easy to link your Instagram profile to your company website to collect leads and sales. 

Instagram is a great platform for your business to get customers. Today’s consumers spend much time on these social media platform, so it is a great opportunity for you to expose your brand. 


As a top digital marketing platforms, Twitter is easier to use. Over 300 million users have Twitter accounts. Reaching out to your customers is easier than you thought on Twitter. Your content defines who you are and what you do. Even if you don’t have many followers, your tweets can be seen by the public and anyone searching. 

With Twitter, you are able to connect with your customers. And can extend your reach. You can get the idea what your customers want. Your customers will be happy to provide feedback as well. There is another great opportunity for you to get to know your competitors. 

You can find out what your competitors’ audiences are reacting to their products and services. The benefits of Twitter are many, and it’s beyond leads and sales.


In the digitized era, Business needs a high online presence. LinkedIn is a top digital marketing platforms to boost your presence. Having your LinkedIn company page will help you collect sales leads, and also maintain a good public image on a global scale as a reputable and trustworthy organization. 

As we know LinkedIn is a site to find jobs and opportunities for job hunters, but it is equally a powerful tool to generate leads for any business. Providing a company page in LinkedIn, will help you to engage with your followers. Creating content that your viewers want to see and share with others, expand your global reach. 

You can introduce new products or services to your customers, and show how they will help your customers to achieve their professional goals and meet their business needs.


Chatbots are bringing a new way for businesses to communicate with the world by helping them to connect with their customers by creating various messaging apps. 

A chatbot is a service where you can have a conversation with your customers just like a real person. One of the great advantages of using chatbots is that it saves time. They can provide fast and automated answers to your customer’s queries. They can be cheaper and provide great customer satisfaction. 


Quora is a platform where you can add blogs, articles, and answers to some questions asked by people. This way you can attract your customers through content. 

Users on quora create their profiles and answers to the questions covering every sector across the globe, asked by people. The answers you post can be seen by millions of users and bring you a number of quality traffic to your site. Many brands use this platform to promote their business and generate website traffic.

You can build strong relationships with your customers and reach more new users.

These are some top digital marketing platforms for any small business. But all this can give you success, if you hire a digital marketing agency. They are professionals who are fully experienced in this field. At LEADMUSTER, you can discuss a strategy for your business, let us know when we can meet!

Connect with us, LeadMuster for any help..

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Chole Watson
Chole Watson

She is a tech virago and enthusiastic business consultant having a vision to aid entrepreneurs by sharing aspects of business growth through writing.

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