Do you know what’s more annoying when you get confused in eCommerce website development?
Yes, I mean the process of eCommerce website development.
As a beginner, you may get confused about how to manage all this stuff, and end with all messed up.
In this article, we will discuss the process of development of an eCommerce website for your business to generate traffic.
The world is exploring digital options in every business sector. The commercial sector is also not left out during this process of rapid growth. Even Ecommerce is the fastest growing sector amongst all.
There’s no doubt that eCommerce will be the future of commerce.
But, do you know the process of developing an eCommerce website??
If you don’t, check out the guide to the eCommerce development process.
1. Determine What You Are Going To Sell
Before you begin to focus on the design of an online store, or deciding your company’s name, you’ll need to choose what products to sell.
Choosing what to sell is a strategy, which will also impact every other business decision you make, such as the Company’s name, Design, and others.
Nevertheless, depending on which industry you choose, there are two types of products you can sell: Commoditized products and Niche Products.
How To Choose What Products To Sell?
- Create products that solve customer’s problems.
- Find products that you and your customers want
- Find products with branding potential.
- Take advantage of an emerging market
- Identify and serve niche segments.
- Spot business opportunities everywhere.
2. Determine Your eCommerce Business Model
No matter what your industry is, type of products, or any other distinguishing characteristics, your starting point will be the same as everyone else is like choosing a business model for your eCommerce store.
The Ecommerce business model has b2b, b2c, c2c, or c2b business strategy. The two main types are, B2C and B2B.
B2C Ecommerce means the distribution of goods and services from business to consumers. This strategy works as where marketers and retailers can sell their goods to internet users.
Benefits of B2C-
- Expansion of niche marketing opportunities
- Expansion of the marketplace to global proportions
- Greater customer loyalty
- Cheaper electronic transactions
B2B Ecommerce is distributing goods and services from business to other business. This model describes the transactions between a retailer to another wholesaler and manufacturer.
Benefits of B2B Model-
- Products of import and export
- Encourages business online
- Position trade guides
- Determine buyers and suppliers
3. Sketch Your Customers
What’s the hardest thing about growing a business?
The only answer is identifying new customers.
Finding customers is one of the most difficult challenges for businesses.
It’s important to identify your customer needs for which they have reasons to choose you.
Your client is the lifeblood of your organization. Attracting new customers allows you to grow your business, fulfill your company’s vision, and also generate traffic to your business.
How To Identify Your Customers?
- Identify Your Ideal Client
- Discover Where Your Customer Lives
- Know Your Business Inside and Out
- Position Yourself as the Answer
- Try Direct Response Marketing
- Look for and explore various business ideas on social media
- Use coupons codes and discounts to attract new customers
4. Specify Branding Factors
Branding is marketing in which a business creates a name, design which can be a symbol or representation of an organization. It is a method of setting a business apart from the competitors to clarify what it offers which makes them the preferred choice.
A brand represents an organization and helps to set that organization apart from others. It creates trust with the market and with the company’s brand so that the customers continue to choose your products and services..
Tips For Effective Logo Design
- Know your Brand
- Reflect nature of your business
- Impression is Important
- Use colors in a planned way
- Pick Fonts carefully
- Choose the type of Logo
- Keep it Simple
5. Learn From Other Websites
Analyzing your competitors is a key element in businesses. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always analyze your competitors thoroughly.
Learning from the failures and successes of your competitors boost your company, saves your time, resources, and money.
How to Watch Your Competitor’s Marketing?
- Get Ideas for What Not to Do
- Get Ideas for What to Do
- Identify Market Opportunities
- Find Their Backlinks
- Generate Leads From Unhappy Customers
Social media can be a great help in analyzing the competition. You can use the platforms (Facebook, Instagram, Twitter, LinkedIn) to watch their behavior and notice which of their posts get the most retweets and likes.
6. Determine Key Deliverables
Deliverable outcomes, results are those that drive success or failure of each project.
After learning from other websites, it’s important to note down key deliverables that you want to see on yours. You need to identify the end results of your project.
How To Identify The End Results Of Your Project?
- Determining whether the objectives are achieved within the given framework can help to measure the end results of the project.
- The ability to deliver the project within budget is another way to get the end results.
- Team satisfaction identifies the end results of the project.
- The feedback of your clients can help you identify the end results.
7. Register A Domain Name
A strong domain name is important for any business, at any stage of development. It holds a significant position in leveraging the online identity of a business.
Why Is Registering A Domain Name Important?
- Adds credibility to your business
- It shows you’re forward-thinking
- It adds mobility to your Internet presence.
- It can attract walk-in business
- It builds your brand
How To Register A Domain Name?
- Decide your preferred route
- Choose a hosting service
- Use the availability checker
- Select other services that the host also provides
- Fill out their forms
- Use their tools
8. Choose The Right eCommerce Platform
Choosing the best eCommerce software is not a piece of cake. In fact, it is actually an important decision that you make very early on in your journey.
An eCommerce platform is a software app where businesses manage their online presence as website, marketing, sales, and operations. It enables businesses to execute complex functions both in the front-end and back-end.
What Factors Should You Consider When Choosing An eCommerce Platform?
- Robust Catalog
- Flexible Pricing
- Website personalization
- Identify the best for your store’s design
- Test store functionality and ease of use.
- Determine the scalability
- Determine the customizability of the platform
Once you select an eCommerce platform for your online store, you’re ready for the next step i.e., hiring an eCommerce website development agency.
9. Hire An eCommerce Website Development Agency
A professional eCommerce development agency makes sure that your online website is standing up for all the needs of your shoppers.
They assist your eCommerce business in upgrading new advanced technologies and infusing creativity in the processes.
But do you know how to choose the right eCommerce website development agency ??
When you decide on choosing the right eCommerce website development company for your project, you can get dozens of them.
How To Choose The Right Agency ??
- Do they understand your business goals?
- What is their cost?
- How experienced are they?
- Have you checked the agency portfolio?
- What makes them different?
- What about the time frame?
- Does the agency have a large enough team?
- Proactive or Reactive eCommerce development agency?
- What is their development process?
- Do they have core values?
Get all relevant answers to these questions. This way you can choose the right development agency for your project.
So, for all these questions to know the right development agency for your eCommerce website, there is a one-stop solution, LeadMuster.
LeadMuster offers a full range of services from design and development to strategy and marketing. You can get ready to use an eCommerce website with all the functions you will need for smooth operations and to drive traffic to your website.
We’re here to bring your imaginative ideas to life.
Contact us Now @LEADMUSTER