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In the digitized era, smartphones define a lifestyle. They are impacting our day-to-day life in many surprising ways. There are more than 5.11 billion mobile users worldwide in 2019, and 2.71 billion of them use smartphones.
Not only in our everyday life, but smartphones have an effect in our business also.
The widespread use of smartphones has also changed the eCommerce space. Of course, you have done shopping on your smartphone that has changed the complete scenario of your lifestyle.
Even shoppers are turning their business to eCommerce. Creating their own websites and mobile applications has made our life easier. Sitting at our comfy couch and just ordering, Isn’t it Fun!!!
In this article, we will discuss what digital marketing strategy to choose for an eCommerce startup in 2021.
Advancement has reshaped the way business is done. eCommerce is one of the fastest-growing industries in today’s era. This industry has provided opportunities for business growth.
eCommerce is a way to sell or buy physical products online, or through the internet.
eCommerce has made it easier to discover and purchase products online. Even for freelancers, small businesses, and large corporations, eCommerce has proven itself as beneficial.
There are four types of eCommerce models-
- B2C (Business to Consumer)
- B2B (Business to Business)
- C2C (Consumer to Consumer)
- C2B (Consumer to Business)
B2C – B2C also called as Business to Consumer refers to when a business sells products to an individual consumer.
B2B – Also called as Business to Business, where a business sells goods to another business.
C2C- In this process, the Consumer sells products to another consumer.
C2B- Consumer to Business is the process where consumers sell their own products to a business or organization.
Objectives of eCommerce-
- Business development
- Better customer service
- Getting more customers
As we have come through the meaning, types, and objectives of eCommerce, Let’s now have a closer look at the benefits of eCommerce for your business.
There is no doubt that the opportunity of selling online has made many small and large businesses successful. We have gathered some information about why eCommerce is beneficial for your business.
1. Faster buying process
2. Store and product listing creation
3. Cost reduction
4. Affordable advertising and marketing
5. Flexibility for customers
6. Product and price comparison
7. Several payment modes
Faster Buying process- eCommerce has made everything easier and faster. Customers can save their time in shopping. They can easily browse whatever they need at any time, any place.
Store and product listing creation- A product listing is what the customers see when the item they are searching for. Creating a list makes it easier for customers to select their items. The seller can add images, descriptions, size, the prize in the product listing. This makes the product look attractive. The seller can also add offers, discounts, etc.
Cost reduction- This is one of the major advantages of keeping your customers engaged in your product to buy.
Affordable advertising and marketing- Sellers don’t have to spend money to promote their items. eCommerce has several affordable ways to sell online.
Flexibility for customers- 24*7 availability of products make customers more attracted to your business. Customers are always available in eCommerce marketplaces. Share their reviews of what they buy. Good reviews gain the trust of your customers.
Product and price comparison- This is another benefit for customers and also for sellers. Sellers can compare products and give them standard rates. Customers feel more confident about spending by comparing a product and its price.
Several payment modes- eCommerce platforms support multiple payment modes including UPI, cash delivery, debit card, credit card, net banking, which makes it easier for customers to purchase their items.
Marketing strategies for eCommerce startups in 2021-
You have your eCommerce brand, you know what to sell, your target audiences, and your strategy, but still you cannot reach your audiences.
Why is that happening???
eCommerce marketing is the process of driving traffic to your brand, converting sales, and making your brand visible to the masses.
Maybe some strategies that work for one eCommerce company may not work for another. Create strategies that drive the most ROI, lead to the highest sales and build your brand image.
To make the right strategy for your business, set your goals, what your mission is. Find which sector needs a boost.
Whatever your issue is, you can find the best marketing strategy for your eCommerce business.
We have shared your top 10 marketing strategies for any eCommerce startup in 2021, to grow your business.
- Email Marketing
- Content Marketing
- Social media marketing
- User experience strategy
- Influencer marketing
- Affiliate marketing
- Personalization strategy
Email Marketing –
Email reaches the audiences directly and collects leads which directly increases sales. If you have a great marketing strategy, then email is the best way to share your latest updates and posts. Through email marketing, you can add new offers, discounts, add new products, and even organize contests. Email marketing is an effective ecommerce marketing strategy for driving traffic for any eCommerce business.
This strategy helps you to drive traffic and increase sales through content. This strategy focuses on creating interesting, unique, and quality content to attract audiences. Search engines love attractive, quality content. Those contents are distributed on the internet and this way you can boost your rankings.
This strategy is highly accepted by many businesses. Social media is the perfect platform to promote your brand. Using this strategy, can engage your audiences and drive sales. Different social media platforms have given many eCommerce businesses to grow and show their presence. It is a great platform to promote your products, for promotions, and this is why this marketing strategy is one of the recommended amongst all.
Search Engine Optimization, also known as SEO, is another great strategy for your eCommerce startup business. If you have your own website, then it is important for customers to be able to find you. For this, you have to apply the SEO strategy. Add targeted keywords so that your customers can easily find you. This strategy is important for eCommerce startups because customers are always ready to buy when searching for a particular product. Increasing the visibility of your website boosts incoming leads and maximizes your profits.
Social engine marketing or SEM, deals with advertising your presence online- specifically, on search engines. It is a paid strategy, though it is important for your eCommerce business. SEM advertises your business through best keywords to a search engine user at that time they need it the most. This makes them think they represent the eCommerce business. This marketing strategy will help your ads appear at the right place and the right time on search engines, when users are actively looking for information or help.
Pay Per Click is another marketing strategy for an eCommerce startup. You might be wondering why you need PPC to boost your eCommerce business??
It is very helpful for generating traffic to your eCommerce website while you establish organic rankings. If your customers don’t click on your ads, you don’t need to pay any money. PPC ads often pay for themselves if you target the right keywords.
User Experience Strategy –
Till now, you can see, most of the strategy drives sales. UX strategy helps in making the experience of your user best while being on your website, from start to check out. But this strategy helps you to make your website more attractive, quick responsive, fast checkout and so much more. UX strategy has many points to get to the perfect user experience, right from the color palette and font size to the display of products and the payment portal. Make things as seamless and easy for users. This strategy can be very helpful for you as this way your users are persuaded to come back to your site again.
Influencer Marketing –
Influencers are popular reputed individuals with a large following on social media or blogs and who can affect the purchasing decisions of their audience. They have their targeted audiences and are always engaged actively. Influencer marketing is immensely popular in today’s social media world. By building a mutual relationship with the right influencer, you can gain their audience’s trust as well. Trust is everything when you try to sell online. This is another great marketing strategy you can look for.
Affiliate Marketing –
Another strategy for eCommerce startups is affiliate marketing. This strategy is a way of marketing by which an online seller pays a commission to another website for traffic or to generate sales. They pick and promote the products they like from a brand catalog and earn a small slice of the profits. It’s an inexpensive, quick process for businesses and can even be a work-from-home passive source of income for the marketers.
Personalization Strategy –
This is another great marketing strategy for any eCommerce startup. A personalization strategy allows you to identify targeted visitors with distinct preferences or needs. .You can target customers with tailored offers, sales, discounts, personalized emails, even recommended products that help them find what they may need. You can obtain these ideas by observing and analyzing customer-specific site behavior, their purchase history.
As we have come through the top marketing strategies for any eCommerce startups to boost themselves in 2021.
Let’s check how a digital marketing agency can also help you out in following this strategy.
If you are searching for the best digital marketing agency in Australia,
Then we are here to assist you to boost your business.
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