Top 10 PPC Tools To Make A Successful Ad In 2021

Are you trying to find some effective PPC tools for your ads?

If you are thinking of making use of tools then, check out this blog.

In this blog, we have discussed the top 10 PPC tools to make a successful ad in 2021.

Let’s start then.

We have come through a lot of hurdles till last year. But, everything in a slow pace is coming to normal again in 2021. Same goes for PPC marketing.

PPC marketing is a type of marketing where an advertiser pays a fee only when a consumer clicks on an ad. PPC helps you to increase brand awareness, lead generation, and business sales.

There are multiple platforms to promote PPC marketing, social media platforms as well. 

Many marketers promote PPC marketing in multiple platforms by using various marketing strategies.

But what’s new in 2021 ?

Here are some PPC tips and PPC best practices, to watch out for this year:

  • Data limits
  • Look at a bigger picture
  • Make use of powerful platforms to promote PPC marketing
  • Campaign structure 
  • Conduct A/B testing
  • Make sure you are mobile friendly

So you have checked out what PPC marketing is and some tips on PPC marketing in 2021.

Have a look at some advantages of PPC marketing for your business in 2021.


  • It will boost your website traffic instantly
  • It is measurable
  • Pay only when your customers click the ad
  • It increases your brand recognition to your customers
  • It’s target is to reach the right people at the right time

However all these benefits are few, there are many advantages of PPC marketing for any business in past years and present and also beyond.

Now, let’s come to the main part of the blog, i.e., the tools that make PPC marketing possible in 2021.

Every PPC marketing can be successful by using effective marketing tools to measure. There are multiple tools for PPC marketing but, we have found the top 10 best effective tools that can be used in 2021.

So without being late, let’s take a look then..

1. Google Ads Editor

Google Adwords Editor

If you regularly work on campaigns across multiple accounts in Google AdWords, then you definitely need Google Ads Editor.

Google Ads Editor is a marketing tool that works offline and makes fast and easy bulk changes. This tool is free of cost.

Benefits of Google Ads Editor-

  • Free of cost
  • Easily downloadable
  • Effective PPC tool
  • Simple to use
  • Can work on account offline
  • Easy and fast bulk changes
  • Save  a lot of time
  • Leverage bulk editing tool
  • Review changes before you post
  • View performance statistics

How Google Ads Editor works ?

  • It make use bulk editing tools to make multiple changes quickly
  • It can export and import files to share proposals
  • It can make changes to an account.
  • It can view statistics for all campaigns or a subset of campaigns.
  • It manages, edits, and views multiple accounts at the same time.
  • It identifies and replaces text across ad groups or campaigns.
  • This tool moves items between  groups and campaigns.
  • This tool can undo and redo multiple campaigning changes 
  • This tool makes changes in draft before uploading  to your account.
  • This tool keeps working even in offline mode.



SpyFu is a PPC  tool that studies your competitors and helps to get a leg up on the competition. It offers useful data related to keywords. 

This tool provides insights on SEO, PPC, and keyword-related activities. It is very cost-effective to make successful campaigns.

Benefits of SPYFU-

  • Cost-effective
  • Help in domain search
  • Provide monitoring tools
  • Provide reliable information of your customers
  • Provide recommendation of your customers
  • Provide great competitors research
  • Provide tons of hightail profitable keywords

How to use SpyFu ?

  • Set your marketing goals
  • Identify your top competitors
  • Find relevant keywords
  • Look for backlinks
  • Track your progress

With a set of valuable keywords and useful backlinks, you can keep a track on your strategy and try to keep measuring your performance over time.

3. Wordstream Advisor


WordStream Advisor is a smart tool that provides weekly alerts and visual reports to manage campaign performance through PPC marketing.


  • User friendly tool
  • Optimize expenditure
  • Free keyword tool
  • Save a lot of time and money
  • Analyse keywords
  • Good customer support
  • Provide monthly reports
  • Do A/B testing
  • Keyword research tool

How to use WordStream Advisor ?

  • Set clear business goals
  • Do thorough keyword research
  • Make use of negative keywords in your content
  • Create strong campaigns for your business
  • Keep a track on the campaign regularly

WordStream is a PPC tool to manage overall PPC campaigns for your business.

4. Opteo


Opteo is a powerful tool that monitors accounting continuously and also measures your ad overall performance. 


  • Measure your ad performance
  • Offers advanced metrics
  • Identify keywords
  • Create timelines to track campaigns performance 
  • Monitor accounts
  • Improve backup by real data

How to use Opteo ?

  • Make use of automation tools to keep track of the day to day process.
  • Pause underperforming ads
  • Calculate statistical performances
  • Check ad tests regularly
  • Compare Performance Across a Shared Time Period
  • Adjust Keyword Bid
  • Optimise Ad Schedule Bid

5. TenScores


TenScore tool is a tool that works on the most important part of PPC marketing that is optimization.

This tool uses AI to put keywords together to share the same message either with ads or landing pages.

The UI of the tool is intuitive with detailed and simple to understand.


  • It provides improve ad engagements
  • It is cost-effective
  • It enhances overall ROI.
  • It optimizes your Google Ads.
  • It provides real time performance improvement.

6. SpeedPPC


SpeedPPC is a powerful tool that builds highly relevant, tightly targeted campaigns that get better click-through rates. 

You pay less money per click, to increase more traffic for the same budget.


  • Build campaign much faster
  • Get more traffic at lower cost
  • Increase conversion rate
  • Improve click through rate
  • Target long tail keywords
  • No restrictions on creating campaigns
  • Find adjacent keywords 
  • Highly flexible
  • Cost- effective

7. BuzzSumo 


BuzzSumo is an all-in-one tool that analyses content, discovers new trends, measures performance, and determines the ROI of a campaign.


  • Gain content insights
  • Powerful search
  • Study your competitors
  • Provide better content
  • Build Lists of Influencers To Reach Out to.
  • Smooth monitoring of your overall campaigns

How to use BuzzSumo ?

  • Get content ideas
  • Discover what’s trending
  • Do analyse your competitors for link building
  • Find the Right Influencers to Target
  • Choose the Most Adequate Content Type and Length
  • Decide Which Social Network to Use

8. AdEspresso


AdEspresso is an intuitive and simple marketing tool developed by HootSuite to focus specifically on Facebook ads.

It supports Facebook, Instagram and Google Ads campaigns by creating all  campaigns in one place.

You can create and manage your advertising content across different channels in one place easily.


  • Very fast campaign set up
  • Accurate A/B testing
  • Manage campaigns efficiently
  • Easy to use

How to use AdEspresso ?

  • Create a campaign
  • Create an ad with AdEspresso
  • Do A/B testing of your ad
  • Pay attention to timing
  • Publish to Facebook

9. MeetKite


Kite is an AI-based tool that focuses on ROI optimizations.  This tool suggests relevant keywords for your ad campaigns. 


  • Keep a track record of ROI
  • Simple to use
  • AI based tool
  • Suggest relevant keywords for ads

This tool prioritises recommendations from  Social Media data points.

10. Ahrefs


Ahrefs is a powerful tool to identify content ideas and generate more traffic and potential customers to your ad campaigns. 

It is an easy to use  tool.


  • Clarity About Backlinks 
  • Identify strong Keywords
  • Provide content ideas on topics
  • Generate web traffic to your site
  • Identify potential customers for your business
  • Analyse different aspects of SEO
  • Easy UI 

How to use Ahrefs ?

  • Identify content opportunities
  • Find out how your competitors are getting backlinks
  • Get new link opportunities on autopilot 
  • Find low competition keywords
  • Find guest blogging opportunities
  • Keep an eye on your ranking process
  • Find content gap and broken backlinks

You have come through the 10 best marketing tools for PPC marketing and their benefits in 2021.

Contact @LeadMuster for more information.

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Chole Watson
Chole Watson

She is a tech virago and enthusiastic business consultant having a vision to aid entrepreneurs by sharing aspects of business growth through writing.

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