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What Are Core Web Vitals And What Do They Mean For Ecommerce?

We all know that Google gets happy with the websites that offer great real-time user experience. But the issue here is how we can measure it? How can we evaluate our website’s performance when its ranking is affected by so many factors?

Traditionally, it has been done by checking Key Performance Indicators (KPI), but Google decides to jump in. Google has defined the metrics to define a good user experience.

The metrics were a combination of usability and loading speed! That’s how Core Web Vitals make an appearance.

So, three factors define the evaluation of Core Web Vitals:

  • What Is The Loading Speed of Website
  • How efficiently and fast can the user interact with the website?
  • Is the website stable and easy to use when the user interacts with it?

That was some overview. In this blog, you will learn what these factors consist of, where to find them, and how to use this data to improve eCommerce websites.

So keep on reading; you’ll find this interesting.

What Are Core Web Vitals?

Core Web Vitals is an effort by Google to improve the website’s user experience to make sure to leave a better impression for their visitors. They introduced three metrics that can score a user’s experience after visiting a website. The magic words were how fastly the page content loads, how fast a browser can react to a user’s input on the website, or how unbalanced the website is when someone opens it.

These new metrics have been added to Google’s existing UX metrics, including HTTPS, mobile-friendliness, and intrusive interstitials.

Core Web Vitals Metrics

These are three new metrics measure factors that will affect the website’s user experience when the users click on their website.

Core Web Vitals

Largest Contentful Paint (LCP)

This metric measures the time it takes to load the largest piece of content visible on the web page. Google wants it to load in less than 2.5 seconds.

First Input Delay (FID)

The second metric is the time measurement of how long it takes your website to interact with its users. Again, Google wants this time to be less than 100ms.

Cumulative Layout Shift (CLS)

The third metric was how organized your website is looking. Users hate to be directed on the other page by making a slight move. And Google wants less than 0.1 CLS to enhance user experience.

How Can You Measure Your Website’s Performance?

Different Google tools can measure your website’s performance by using this criterion.

Google and we recommend using Search Console to get to know what pages are creating problems and what needs to be changed.

Google Search Console

Why Does This Matter for Ecommerce Sites?

Google uses these three metrics along with Google’s ranking algorithm to make its search rankings work.

That means that so many websites have to do a lot of work to pass this Google’s criteria.

A study has found that core web vitals achieved the speed performance of 500 top eCommerce brands.

They said that of 500 websites, 35% of websites got a good score for “Largest Contentful Paints,” and 32% got good scores too for “Cumulated Layout Shift. While “First Input Delay” was the only metric where most websites passed the test.

So, you better improve your Core Web Vitals and build a strong eCommerce store to make the most out of it!

4 Ultimate Tips To Improve & Polish Your Core Web Vitals

So now you know what Core Web Vitals are, why they are important for you, and how you can manage them. Now the question is how you can improve your website’s Core Web Vitals to build a strong eCommerce store? So, let’s have a look at a few of them.

#1: Stop Using Large Layouts

To improve your Core Web Vitals, you should eliminate large layout shifts from your website. People often use their mobiles to place orders, and the sales record is about to break all the records this year. So, make sure to take the right decision at the right time to promote sales for your eCommerce stores. Doing so will also improve overall performance and also Core Web Vitals.

#2: Make Your Web Page Understandable

Another step in improving your Core Web Vitals is to make sure your website is looking understandable. It is loading the content in a way that readers see and understand the context. If it’s taking a few more seconds to load the bottom side of the website, it’s fine. But if it’s loading before the visible part of the website to the audience, you may want to fix this problem.

#3: Evaluate & Improve Your Site’s Performance Regularly

Make sure to evaluate your site’s performance regularly to improve what it’s lacking. Confronting small issues at the right time can save you from big trouble in the future. Of course, you cannot change your website overnight. But keeping an eye on gradual improvements will help you find out if you are making efforts in the right direction.

 #4: Keep Your Content Short & Minimum

Lastly, keep your website’s content short, minimum, and straightforward. You should scale down the fluff on your site like a lot of images with no use. Large images are the biggest obstacle in improving the response time of your website, especially for mobile users. So, try to minimize the size of images or not upload them at all for a better user experience.

Wrapping Up!

Your eCommerce store optimization doesn’t have to be that tricky. However, you need to spare some time and consider different strategies for your website to improve Core Web Vitals. Hopefully, this blog helped you understand what Core Web Vitals are, why they are important for your site, and how to improve them for your eCommerce store performance.

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Lera Gelbart
Lera Gelbart

As a digital marketing and revenue generation strategist, she explores different industry streams and trades, shares knowledge through writing, and helps businesses to grow through enthusiastic avenues.

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