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Top 20 YouTube Marketing Tools That You Should Know In 2021

Are you looking for top efficient marketing tools for your YouTube videos ??

To attract more viewers..

If yes, then..

In this article, we will discuss the top 20 YouTube marketing tools that every video creator should know in 2021.

Let’s have a look then…

YouTube is huge !!

Isn’t it with more than 20 million YouTubers in our world ?? 

With more than 2billion logged-in users every month, YouTube is one of the most used marketing channels in today’s era.

By having a YouTube channel of a small or large business, every business can create videos that can go viral on the internet, by gaining potential customers.

To increase the visibility of any business,  it is important to create high-quality content for attracting more customers.

YouTube is an effective way to make a business go viral and gain more potential customers.

Uploading business short videos on YouTube anytime can be effective. But it doesn’t end here. You need marketing tools to make it go viral and increase visibility.

Benefit of using YouTube for Business –

  • Get found on Google easily.
  • Content never dies
  • Grow audiences globally
  • Build email lists 
  • Can easily target niche
  • Generate high traffic volumes

So as we had mentioned above about marketing tools to use in YouTube for business.

There are multiple tools, and amongst them, we have picked up

The 20 Best Marketing Tools for Video Creators to use in 2021

1. SemRush


Who is unaware about SemRush ??

SemRush is an all-in-one marketing tool for any business. From improving SEO, PPC ads, content marketing, video marketing, social media marketing, and conducting competitor’s research, SemRush is a multitasker.

Features of SemRush –

  • Discover keyword tools
  • Increase traffic of a channel
  • Improve competitor’s analysis
  • Track rankings of a channel

Why use SemRush for Your Business?

  • Track keyword strategy used by competitors
  • Find ideas for creating new content
  • Track your overall performances
  • Measure the impact of the story
  • Track most important metrics

Pros –

  • Monitor organic rankings
  • Backlink analysis
  • Easy to use
  • Help identifying keyword gaps
  • Several powerful features 
  • Multiple productivity tools
  • Boost SEO ranking position

Cons –

  • Opportunities within local search only
  • Use complex keywords in videos
  • No inbuilt SERP features

2. VidIQ


VidIQ is a powerful tool to identify more niche on YouTube and other channels.

It is one of the choices for every video creator.

Features –

  • Tool to identify keyword for videos
  • Create the best topic for videos.
  • SEO friendly titles and details
  • Video search
  • Research on  competitors
  • Research  trending topics 
  • detailed insights

Why use VidiQ?

  • Most advanced video creator tool
  • Reach goals
  • Better understanding about video data
  • It improves overall SEO
  • It promotes videos
  • It gives new subscribers

Pros –

  • Free features available
  • It provides video analytics
  • Import all videos in dashboard
  • It boosts video content
  • It improves SEO

Cons –

  • Limited uses

3. TubeBuddy


TubeBuddy is one of the rated YouTube channel management and optimization tools to create video content, build brands and networks.

Features –

  • Works inside YouTube
  • Tag Explorer
  • Publish to Facebook automatically
  • A/B Testing
  • GIF Generator
  • Description promotion
  • Brand alerts

Why use TubeBuddy?

  • Research and planning tool
  • Tool for YouTube video creators
  • Real-time suggestion on videos, keywords
  • Safe tool to use
  • Promote videos
  • Identify relevant keywords for videos 

Pros –

  • Research best tags to add to videos
  • Simple video publish to Facebook
  • It increases productivity
  • It provides useful data
  • Bulk tools for annotations, cards, thumbnails
  • Quick optimization 
  • Saves time

Cons –

  • Sometimes get bugs and crashes
  • Sometimes doesn’t load anything

4. VSDC Free Video Editor


VSDC Free Video Editor is a free editor tool to create videos with high resolution.

Features –

  • Powerful chroma tool
  • Trendy video effects, filters 
  • It provides essential tools
  • Nonlinear video editor

Why use VSDC?

  • It creates dozens of eye-catching videos
  • Easy to learn and use
  • It makes polishes videos

Pros –

  • Multiple features in it
  • Customize work modules
  • Allows to import and export formats
  • Non-Linear
  • Variety of audio and video effects
  • 3D diagrams and charts

Cons –

  • No pro editing features
  • No video stabilization tool
  • No audio waveform 
  • No hardware acceleration features

5. DaVinci Resolve 15

Davinci Resolve 15

DaVinci Resolve 15 is a tool for visual effects and motion graphics.

It combines editing, color correction, visual effects, motion graphics, and audio tools.

Features –

  • Professional editing tool
  • Color correction tool
  • Fairlight audio
  • Multi-user collaboration
  • 3D tools
  • Resolve Fx
  • Support 4x
  • High-performance playback engine

Why use DaVinci Resolve 15?

  • Speed up post-production
  • No need confirmation when changes are made
  • Free version available
  • Easy to use
  • Easy and attractive UI

Pros –

  • Color correction
  • User friendly
  • Powerful free version 
  • Flexible and easy UI
  • Unlimited video/audio tracks

Cons –

  • Confusing UI
  • Noise reduction only at paid version
  • Inconsistent functionality

6. WonderFox HD Video Converter Factory Pro

WonderFox HD Video Converter Factory Pro

WonderFox is an easy-to-use tool for various video/audio converters like MP4, AVI, MKV, M2TS, and many more.

Features –

  • Screen recording
  • Easy to use editor tool
  • Audio converter
  • Batch support
  • Online video downloader
  • Video uploader
  • Easy UI 

Why use WonderFox?

  • Can convert video to high resolution
  • Convert images to GIF animation
  • Help to edit videos on various formats

Pros –

  • It converts videos
  • It converts audios
  • It supports a variety of formats
  • Easy UI
  • Screen recorder
  • Can handle videos diversely
  • Fast processing speed
  • Efficient use of resources

Cons –

  • Not multilingual
  • Only Windows system operating available

7. Shotcut


Shotcut tool for cross-platform video editor specially for Windows, Mac, and Linux.

It enables to create and edit videos with a variety of audio and video editing tools.

Features –

  • No import required
  • Eyedropper tool
  • Autorotate
  • 360-degree Video filters
  • Easy to cut, copy and paste
  • 3-point editing
  • Multitrack timeline
  • Drag and drop

Why use Shotcut?

  • well-rounded video editor tool
  • Robust and stable video editing package
  • Numerous features
  • Customized UI

Pros –

  • Affordable
  • Well laid out interface
  • Easy and straight forward video editing
  • High-quality input/export support
  • Multiple editing features
  • Edit friendly format support
  • Good tech support

Cons –

  • Not intuitive UI
  • No stock music available
  • No export presets for devices

8. Wistia


Wistia is a powerful tool to create, edit, share, and track video views.

This tool creates videos for companies for marketing, and to increase sales.

Features –

  • Advanced analytics
  • Video Heatmaps
  • No ads
  • Focus on context
  • Least buffering possible
  • Email marketing
  • Customize player control

Why use Wistia?

  • Increase traffic
  • CTA
  • Action analytics
  • Ad-free videos
  • Email grabs
  • Email marketing
  • SEO ready
  • Complete control

Pros –

  • It helps to secure video content and makes it look more original
  • Quick and easy way to share videos to teams
  • User Friendly and Intuitive
  • Improve SEO
  • It provides detailed analytics
  • Professional look
  • Better security

Cons –

  • Expensive
  • No help with promotion

9. Canva


Canva is a platform that designs graphics presentations and many more for social media, video content.

Features –

  • Photo straightener
  • Image cropper
  • High-quality videos
  • Simple drag and drop tool

Why use Canva?

  • Easy to use features
  • Easy to use with multiple layout option
  • Availability of multiple free elements

Pros –

  • Quick and easy to use
  • Tons of integrations and third-party apps
  • Wide range of predesigned templates
  • Clean user interface

Cons –

  • Cannot create unique elements
  • Photos and templates appear generic
  • Hard to use on small screens

10. Vimeo Business


Vimeo is a video editor platform for businesses to share their high-quality, visual stories.

Features –

  • It records videos, add texts, music
  • Adjust color, ratio, and more
  • Privacy features
  • Custom video players
  • Custom channels with editor headers
  • Advanced metrics

Why use Vimeo?

  • They are free
  • It creates public-facing videos
  • Share high-quality videos
  • Use custom templates

Pros –

  • Easy uploading from any devices
  • Customize video players with colors and logos
  • Video analytics
  • It includes bandwidth with plans

Cons –

  • Limited support
  • Lack of service level agreement
  • Users and storage limits

11. Premiere Pro

Premiere Pro

Premiere Pro is a video editor, creator for the web, and many more. You can create and edit new projects from any device, any camera, any format, and any platform. 

Features –

  • Reference and program monitors
  • Hover scrub
  • Warp Stabilizing & Rolling Shutter Repair
  • Automated title to sequence
  • Use the Media Browser to Import Clips.

Why use Premiere Pro?

  • Works with all files and all projects
  • Native Adobe files
  • Edit videos with greater speed
  • Deep Adobe integration
  • Broad format support
  • Stunning colors workflow

Pros –

  • Smooth video editing tools 
  • Rich features
  • Support alpha channels
  • Transition
  • Multiple video types
  • VR editing
  • Motion graphics templates

Cons –

  • Rendering speed is slow 
  • Expensive
  • Not suitable for beginners
  • Less number of in-built effects available

12. Animoto


Animoto is a video creation platform that creates videos from images, video clips into slideshows. It even creates custom web-based presentations.

Features –

  • Huge range of templates
  • Stock library
  • Texts, fonts, and effects
  • Photographs and Video clips
  • Customization
  • Music Library

Why use Animoto?

  • It creates videos that can be easily put together
  • An easy to use video editor
  • Offers a simple drag and drop interface
  • Customizes your video for different social media channels

Pros –

  • User Friendliness
  • Compatible with multiple devices
  • Library of music tracks
  • HD 1080p
  • Color customization
  • Create eye-catching video 

Cons –

  • Placement of text on videos is too limited
  • Limited arrangement of images



Wideo is a tool to create, edit, and share online videos.

Features –

  • Split/merge
  • Social sharing
  • Text overlay
  • Bulk uploading
  • Social sharing
  • Video looping
  • Video templates
  • Drag-and-drop interface

Why use this tool?

  • Content management
  • Customizable Branding
  • Data Import/Export
  • Image library
  • Template management
  • Video streaming

Pros –

  • Social Media Integration
  • Drag & Drop Interface
  • Text/Video editing
  • Video streaming
  • Video support
  • Image library
  • Image editing

Cons –

  • Lack of collaboration tool
  • Communication management
  • Search functionality

14. Restream


Restream is a platform that streams video content to multiple social networks, as Facebook, YouTube, LinkedIn, and more.

Features –

  • Live streaming directly
  • Can invite guests
  • Social alerts
  • Real-time platform
  • Multistreaming

Why use ReStream?

  • Stream videos to multiple platforms
  • Free of charge
  • Screen sharing
  • Add efficient CTAs
  • Visual customization

Pros –

  • Simple changing titles & games on each site
  • Can stream on multiple platforms

Cons –

  • Missing features

15. Wondershare Filmora 9

Wondershare Filmora 9

Wondershare Filmora is a video editing software for experts and also beginners.

Features –

  • Allows users to add overlays and elements 
  • Add animations
  • Create wonderful stories
  • Enable to crop images
  • Apply tilt-shift 
  • Video adjusting settings 

Why use Wondershare Filmora9?

  • It provides necessary features
  • User friendly
  • Easy editing

Pros –

  • Lots of features and effects
  • Multitrack Editing
  • Video Stabilization
  • Color Tuning

Cons –

  • Requires multiple logins
  • Slow editing 4K or Full HD videos
  • Lack of some helpful shortcuts

16. Loom


Loom is an effective tool that records videos and screens to easily connect with business teams within no time.

Features –

  • Recording camera’s  screen
  • Sending videos through multiple ways.
  • Easily adding comments and reactions 

Why use Loom?

  • Record the content 
  • Free version and intuitive to use
  • Fast video and screen recording

Pros –

  • Easy to use
  • Share videos
  • Provides visitor s information
  • Can easily add comments and annotations 

Cons –

  • Free version limited
  • Low-quality video creation

17. StreamYard


StreamYard is a platform to share live stream screens and many more.

Features –

  • Stream to multiple platforms simultaneously.
  • Easy way to create professional live streams
  • Manage audience engagement
  • Add CTAs to attract audiences

Why use StreamYard?

  • Multistreaming
  • Encourage audiences engagement
  • Personalize your streaming

Pros –

  • Easy to use
  • Easy to switch screens
  • Share screens and display comments
  • Integration with multiple platforms

Cons –

  • Limited free plan
  • Need more growth for the tool

18. Agorapulse


Agorapulse is a YouTube marketing tool that drive customer’s engagement and builds professional relationships between business and customers.

Features –

  • Study competitor’s page
  • Measure overall post performances 
  • Schedule posts if needed
  • Qualify leads
  • Keep a track on overall activities

Why use Agorapulse?

  • Can easily find influencers through tools
  • Helps in identifying audiences 
  • Find influencers
  • Track business growth
  • Keep a track on social media marketing
  • Manage social media

Pros –

  • Single and personalized dashboard
  • Post scheduling
  • Provide clear reporting tool
  • User friendly
  • Good customer services

Cons –

  • Less mobile user friendly
  • API restrictions 

19. Vidyard


Vidyard is a platform for businesses to increase leads, raise conversion rate and provide satisfied services to customers.

Features –

  • User-friendly video tools
  • Unlimited bandwidth
  • Powerful features as video analytics
  • Personalized unique experiences

Why use Vidyard?

  • Record screen
  • Get business videos online faster
  • Learn more about audiences

Pros –

  • Easy to edit videos
  • Help in communicating with customers
  • User friendly
  • Video tracking
  • Easy hosting

Cons –

  • Difficulty in navigating library
  • Not much attractive UI

20. Shakr


Shakr is an easy-to-use tool for video marketing for any business.

It is a drag-and-drop interface service provider platform.

Features –

  • Social media sharing
  • Brand overlay
  • Privacy options
  • Simple, intuitive web video editor
  • Customize media

Why use Shakr?

  • Video marketing
  • Drag and drop easy interface

Pros –

  • Simple to use
  • Create interesting videos
  • Amazing sets of features

Cons –

  • Limited templates
  • Limited customized audio

So, as you have gone through all the YouTube tools that every YouTuber should know in 2021.

Every tool in the above written is added with definition, features, benefits, and pros and cons that include every idea and why to choose them amongst all.

If you have any queries feel free to contact us anytime.

LeadMuster, with their team of experts, is the best digital marketing agency in Australia

Hire our digital marketing team for any assistance..

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Juri Borgohain
Juri Borgohain

Juri Borgohain at a very early age, has expertise in content development for different industries, focusing to always move forward with a dream in her eyes. Through writing, she explains marketing concepts that guides businesses to expand.

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