Are you trying to understand this new voice search craze???
But not sure how to use that?
Then, you are at the right place to get all your solutions. We’ve got you covered and will show you the growing voice search trends for 2021.
In today’s era, technology is changing, growing much better, and evolving day by day. And it is natural that voice recognition software isn’t any different. Every day thousands of new voice command devices are sold around the world. People are upgrading themselves to voice search instead of typing to get the information they need.
As you will work on your SEO strategy and also for social media strategy, you need to also create a voice search marketing strategy for 2021.
But, before checking the marketing strategy for Voice search in 2021, Let’s take a look at what voice search marketing is.
Voice search marketing is a marketing strategy to reach your target audience through various voice-enabled digital devices like Google Home, Siri, Alexa, and many more.
Voice search is bringing new marketing strategies in the field of business.
And now we are going to talk about how to create a voice search marketing strategy for 2021.
There are many different ways that you can do to create your perfect voice search strategy for 2021.
Let’s get some knowledge on them.
Understand Your Audience –
The word ‘Audience’, what do you understand by that?
Audience or Target Audience also known by niche, are those specific people or group of people for whom you are creating your products or services. They are likely the customers of your business.
Target audience provides a clear vision and direction of your customers to whom your business will serve.
As a business owner, you should have an idea about your niche, from their demographics and interests to their buying behaviors.
You might be wondering how to understand your audiences-
There are some ways to understand your niche.
*Create your Unique Selling Points.
What is your project all about, how will it benefit your users, and how is it different from others?
*Do some market research in advance, define demographics, make sure the demographics you choose should be the right one for your product.
*Coordinate with your clients personally. Take time to know/ understand them on a personal level.
Understand your audience so you can easily communicate with them. There are some tools for marketers to have a better understanding of their audience.
Google Analytics, SEMrush, Facebook Audience Insights, LinkedIn Sales Navigator, Demographics.io, are common and helpful tools that will guide you to understand your audiences and give you a mobile responsive website that directly serves your customers better.
Understand The User Experience –
User experience/UX is an emotion and attitude of an individual for using a particular product or service.
Customer experience is a key to success. It is a process that grows and improves the way that your business grows and improves.
If a potential customer uses voice search on a smartphone and reaches your site, the user experience offered has to be perfect.
How To Provide A Good User Experience To Your Clients –
*Break up your aspects and elements in separate paragraphs
*Understand your user behaviour
*Make improvements in designs
*Optimize more important pages
*Improve your customer’s service
There are tools that uncover who your app users are, and what they want from your services. These tools will help you capture and collect data about user behavior regarding your app and give you a better understanding of what your users want and what you should do about it.
Flurry, Localytics, UXCam, Smartlook, Adjust, Countly are known to all. Others like Heap, Mixpanel are tools that collect data of your user’s behaviour and their experiences.
Focus On Featured Snippets –
Featured Snippets are text that appears at the top of Google’s search results to get a quick answer to a visitor’s query.
Featured snippets are essential to your business as they promote your brand and drive more valuable leads for your business.
It’s the first thing people see while searching for a solution, so they read the information in the snippet.
There are some ways to increase your chances of being at the top in the featured snippet.
* The first step to earn that position is to choose the correct keywords. To find the right keywords, conduct keyword research which will help you to find relevant keywords for your business.
* If you want your answers in featured snippets, you must provide direct answers in search queries to your audience.
* Follow SEO best practices to appear at the top.
* Examine your competitors, which will help your business to create better content to rank at the top and to appear in featured snippets.
There are tools to help boost your chances of appearing in a featured snippet.
*SEMRush Position Tracking Tool
*Ninja Tools Feature Snippet Optimization Tool
*Rank Ranger Future Snippet Tool
*Keep it concise-
When you are looking to highlight a content for Featured Snippets, you need to consider what the content is about. Keep your content short and concise since paragraph Featured Snippets are, on average, less than 300 characters.
Focusing on using keywords like “best”, “top”, or comparison keywords like “vs”.
If your content provides valuable information related to a search query, you can gain the top position in the Featured Snippet.
You should keep your content concise yet detailed, also make sure that you break up your content by adding images, videos, and gifs.
Tip For Voice Search Marketing Strategy For 2021 –
- Creating detailed answers to common questions.
- Give simple answers to questions concisely.
- Create rich content that answers your users’ questions and solves their pain points.
Obviously, you want your content to get noticed by search engines and users.
There are some tools that can help you out to create content that stands out from the competition. Some of them are BuzzSumo, Ubersuggest, LeadFWD, Awario, are common.
Content is the lifeblood of any digital marketing strategy. It is the secret sauce that will help you establish your brand in the online world. And These tools can definitely make a huge difference.
Focus On Local SEO –
When you use your smartphone to look for anything online, local results are already being prioritized.
Local SEO is a strategy designed to improve your visibility on search engines of your customers who are close to your physical location and perform a search.
Local SEO is important when a business owner sells their products or provides services in the local area.
Why Your Business Website Should Optimize Local SEO –
*Local SEO helps customers find your products and services.
*Local SEO is Quantifiable.
*Local SEO helps build business brands
*Local SEO builds trust and Credibility
How Can You Use Local SEO To Raise Your Ranking?
*Create a GMB Google My Business Account.
*Get regular reviews from your happy customers
*Optimize for Voice Search
*Create Content on the basis of Local News or Events
*Optimize your website for your smartphone to raise your rank
*Create “About Us” Page that focuses on Local Information
*Make use of the benefit of Online Business Directories
*Focus on Link Signals to boost your local SEO
*Create a WebPage for Each Service and offer
SEOProfiler is a powerful local SEO tool that you can invest in for your business.
Others are BiQ Cloud, LSIGraph, Moz Local, SEOPressor, Bright Local are common.
Using these local SEO tools will make it easier to implement your local SEO strategies and to track them and measure their performance as well.
Use Long-tail Keywords –
Long-tail keywords are specific and detailed keyword phrases that aim to gather search traffic and target only the niche demographics. Focusing on long-tail keywords is a great SEO tactic for your business.
Benefits Of Using Long-tail Keywords:
- less competitive
- better sources of high-quality traffic and conversion rates
- Help you stay agile
- the most popular type of keyword
- Help you optimize for semantic search
How To Use LongTail Keywords For Your Niche??
There are many ways to use long-tail keywords into your content.
- Use long tails to boost your main page. The more you link up from your long-tail content, the bigger the potential SEO boost for your main content page.
- Identify What Your Audience Wants from these keywords
- Search for the Low Competition Long Tail Keywords
- Optimize Your Content with Long Tail Keywords
There are some long-tail keywords research tools for your business. Google’s “Searches related to”, Long Tail Pro, SEMRush, Ubersuggest, Moz Keyword Explorer, AnswerthePublic Tool, Google Keyword Planner, are common.
Keyword Research Tools are important because searching for keywords is not easy work to do. These tools make your work easier by putting a lot of information in front of you.
Understand User Intent –
The goal of SEO and marketing is to drive traffic to your website to introduce your customers to your services and convince them to take a chance with you.
User intent informs us what a user is searching for when they look in a search query.
But, how to understand your user’s intent.
There are some steps to understand how to know your user’s intent–
*Make use of some tools to understand your user’s intent.
*Go beyond keywords
*Identify and solve queries related to your services
*Give a detailed look on your customer’s behaviour
*Ask directly to your customers related to your service.
There is a way to get a better understanding of what your users are doing and what you should do about it. There are some tools that can help you with that.
Each user has a profile with information about their purchases, last logins, session behavior. These tools help you to get information about what users do in your app and gives you reports on engagement, behavior summaries and predictions, segments, and more.
Ensure To Give You A Mobile-friendly Website –
You always want to keep your desktop site beautiful and attractive. You also have a responsibility towards your website to make a mobile-friendly website to achieve business growth in 2021.
There are many reasons to have a mobile-friendly website for your business in 2021.
- Increase web traffic
- Better search engine ranking
- Build credibility
But do you know how to make a mobile-friendly website??
Let’s have a look how..
- Implement a responsive template or theme
- Focus on website speed optimization
- Avoid Popups
- Keep testing the website on real mobile devices
- Avoid using messy web design
- Use readable font
There are tools like Google Analytics, Mixpanel, Heap, Hubspot, Adobe Analytics, Web Trends are common to check your website whether it is mobile friendly.
SUMMING UP –
So you have come to know some tips for voice search marketing strategy for 2021. These strategies will help you to convert customers and boost your market and sales in the world of voice search.