PPC Case Study: B2B Lead Generation for SaaS Company

Implementing PPC Campaign for a global SaaS company looking for more B2B leads.


Industry – Software (SaaS)
Service –
PPC Ads
Platforms –
Google Ads
Project Team –
Google Adword Specialist, SEO Manager
Country –
India

About the Brand

The client is India’s leading SaaS Startup providing custom HR Management Software solutions to global clients. The software covers multiple features including employee onboarding, recruitment, employee information management, leave management, payroll processing, employee engagement, etc.

Business Objective/Project Background

The HRMS software was launched by the client in 2022 but the client was facing a lot of difficulty in obtaining quality leads from their website and social media platforms.

  • Incorporate and Optimize ads to generate high-quality leads.
  • Reduce cost per conversion on ads and increase requests from the website.
  • Increase conversion rate, CTR, and revenue.
  • Understanding the target audience and keyword research.
  • Improve brand growth.

Challenges

  • The client reached out to LeadMuster as the current service provider was not able to implement the correct PPC strategy.
  • Increase conversion leads as well as reduce overall costs.
  • Competing against the bigger brands.
  • Decreasing cost per conversion and bounce rate.

Our Solution

We had to do a complete overhaul of the website landing pages and google ads management system. The client allocated a specific weekly budget for the ad campaigns. Initially, we regularly conducted A/B testing on different ad copies and landing pages.

Our Approach:

  • Understanding the client’s requirements, target audience, and business model.
  • Regular analysis of campaign performance and optimizing it.
  • Developing customized strategies for different regions.
  • Increased overall performance by updating landing pages and ad copy.
  • In-depth keyword research for the target audience and region.

Our KPIs:

Conversion Rate, Revenue, ROAS, CTR.

Results

LeadMuster PPC experts were able to increase revenue and conversion rate in just 2 months. We had successfully driven high-quality leads from various regions around the world.

  • Conversions: 63.21%
  • ROAS: 75.37%
  • CPC: -32.11%
  • CTR: 71.52%
  • Revenue: 42.89%
  • ROI: 520%



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